Syd Rein

Syd Rein is a designer and art director at Deutsch in Los Angeles. She has bad eyes, but a good eye. She graduated with honors from UCLA with a BA in Design/Media Arts and Theater. She has a dog named Moseby and owns too many (but never enough) pairs of prescription glasses. She feels weird that she wrote this bio in third person.


Instagram / LinkedIn / Behance / WNW / sydr20@gmail.com


Experience


Deutsch / June 2017–Current

Designer and Art Director (b. June 2019)

Previously: Designer, Junior Designer


UCLA LGBT Center / October 2015–June 2017

Graphic Designer


Unsolicited Airdrop / April 2017-July 2017

Lead Curator and Exhibition Designer


Mr. Kate Studios / January 2017–June 2017

Art Department and Creative Production Intern


UCLA DMA Summer Institute / July 2016

Program Counselor


UCLA School of Theater, Film, TV / March 2016–December 2016

Prop Designer and Fabricator


Studio Roxane Zargham / September 2015–December 2015

Graphic Design Intern


Fuze Branding / May 2015–September 2015

Graphic Design and Styling Intern


Karen Kimmel Crafting Community / May 2015

Craft Assistant @ Craft Community Retreat


General Assembly / 2015, 2016

Teaching Assistant @ Adobe Illustrator Class


Education

UCLA, Bachelor of Arts, Cum Laude

Design/Media Arts + Theater


Clients

Target

7-Eleven + Slurpee

Mattel

Taco Bell

Dr. Pepper

7-Up

Hulu

H&R Block

Tile


Awards + Press

Clio Award: 7-Eleven x Detective Pikachu / 2019

Deadline: 7-Eleven x Detective Pikachu / 2019

Campaign: H&R Block / 2019

VentureBeat: Target Portal Play, Minecraft / 2018

AdAge: Gather Round, Target Holiday / 2018

AdAge: Target Holiday x The Voice Mashups / 2017


Exhibitions

Unsolicited Airdrop / June 2017 @ Broad Art Center

Object, Place, and Self / March 2017 @ Broad Art Center

Machinic Unconscious / January 2017 @ New Wight Gallery

DroOoo0ool / January 2016 @ New Wight Gallery


Skills

Creative

graphic design, art direction, digital design, typography, branding, illustration, photography, retouching, set design, event + exhibition design, prop styling

Programs

Photoshop, Illustrator, InDesign, Premiere, After Effects, Keynote, Google Drive, social media

Hands-On

book making, sewing, crafting, laser cutting, carpentry, upholstery

Using Format