Syd Rein

Pop Goes the Holiday was Deutsch's 2017 celebration of pop art with a holiday twist. In collaboration with set designer Vance Lorenzini, we transformed a soundstage into a pop art wonderland featuring interactive photo booths, a #DogsofDeutsch art installation, a VW tire tree, and more.

Roles: graphic design, art direction, spatial design, prop fabrication

Chief Creative Officer: Pete Favat
Set Design: Vance Lorenzini
Design Direction: Nathan Iverson, Rick Granados, Greta Mantooth
Designers: Syd Rein, Karen Pham
Production: Acacia May, Alexa Hong

Using Format