Target Art Class
An interactive event at Target in West Hollywood to inspire kids to create one-of-a kind expressions that reflect their unique personality and point of view. This idea came to life through a series of illustrated coloring book walls, tote bag customization station, interactive lookbooks, branded sweets and treats, brand ambassador tees, and signage. Guests were also invited to see performances from, and meet the co-designers of the Fall Collection.
Created at Deutsch for Target in celebration of the Art Class Fall Semester 2017 Collection.
Art Directors: Chelsea Ontiveros, Rocio Alvarado
Design Director: Greta Mantooth
Copywriter: Rocio Urena
Account: Joe Guldan, Monica Tobin
Production: Conor Adler, Steven Frailey, Shacole Hamlett
"Stories of Home" tells 15 stories from the 15 years that I lived in my childhood home through an installation and book. Viewers were invited to lay on handmade pillows underneath the house and read about the stories, each represented by a paper mache sculpture suspended above them.
This piece was created for my Senior Capstone to earn my Bachelor of Arts from UCLA Design/Media Arts and was shown in Unsolicited Airdrop (http://unsolicitedairdrop.show), the DMA 2017 Senior Exhibition from June 8-June 17, 2017. Special thanks to Rebeca Mendez, Symrin Chawla, Chandler McWilliams, Casey Reas, Jonathan Cecil, and all of the DMA Staff and Faculty for your feedback and support.
(art direction, installation, sculpture, book design, fabrication)
Images of the book can be viewed here.
"Into the Light"
Two characters live in constructed realities, growing more and more unhealthy each day. Music video created for Ryan Nealon in collaboration with Sara Haas.
(art direction, production design, prop styling)
"Into the Light" also appeared in Machinic Unconscious, the 2017 DMA Undergraduate Exhibition, as an immersive music video installation.
Exploring the contradictory expectations of femininity.
(art direction, production design, camera, editing)
its weird, but not to them.
(video, art direction, production design, sound design, editing, illustration)