Syd Rein

We bring the sets, you bring the story.

A social and digital campaign for Target in partnership with The LEGO Movie 2, Minecraft, Nella the Princess Knight, L.O.L. Surprise Dolls, and Ralph Breaks the Internet.

Roles: graphic design, set design, art direction, shot list development, casting, post-production

Agency: Deutsch
Photographer: JUCO
Set Build: Dustin Ruegger (The LEGO Movie 2, LOL Surprise Dolls, Ralph Breaks the Internet), and Dane Johnson (Minecraft, Nella)
Creative Director: Greta Mantooth
Senior Art Director: David Mugford
Designer: Syd Rein
Art Director: Jessie Kemmerling
Copywriter: Caroline Gallalee
Producer: Jasmine Sarbaz, Samantha Rockman

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