Syd Rein

Slurpee, 7-Eleven's iconic frozen drink, received an updated visual identity system. To go along with this refresh, @slurpee social and digital channels received a new look and a voice, known as #Slurplife.

Roles: art direction, graphic design, animation, illustration, GIF-making, meme-making, occasional copywriting

Agency: Deutsch
Head of Design: Adhemas Batista
Design Directors: Talin Baharian, Jean-Lou Renoux
Creative Director: Justin Crawford
Designer/Art Director: Syd Rein
Copywriter: Mason Douglass

Using Format