Syd Rein

A campaign for licensed products at Target in partnership with the theatrical releases of Avengers: Infinity War, Jurassic World: Fallen Kingdom, and Solo: A Star Wars Movie. Through shadows, Target invites everyone to be the captain of their own imagination.

Roles: ideation, design, art direction, casting, on-set art direction, post-production

Target x Avengers: Infinity War

Target x Solo: A Star Wars Movie

Agency: Deutsch
Photographer: JUCO
Animation: Method Studios
Executive Creative Director: Jorge Calleja
Creative Director: Jon Willard
Design Director: Greta Mantooth
Designers: Syd Rein, Karen Pham

Using Format