Syd Rein

A campaign to celebrate the launch of Target-exclusive products for Mickey's 90th birthday. We created digital and social assets, as well as transforming the bollards outside of Target stores.

Roles: ideation, design, casting, on-set art direction, post-production

Agency: Deutsch
Photographer: JUCO
Executive Creative Director: Jorge Calleja
Design Director: Greta Mantooth
Designers: Karen Pham, Syd Rein
Copywriter: Rocio Urena

Using Format