Syd Rein

In season 3 of Netflix's Stranger Things, 7-Eleven and Slurpee appear in vintage 1980s glory. We created content and brand activations as a pitch for 7-Eleven to join the conversation (and pay tribute to fan favorite and cherry Slurpee-loving Alexei) that took over the internet on July 4th weekend.

Roles: creative direction, graphic design, illustration, video editing, copywriting, meme-making

To celebrate the premiere of the film "Pokémon: Detective Pikachu,” we created the 7-Eleven Neighborhood Watch to help Detective Pikachu find the missing Pokémon in Ryme City. A key element of this campaign was the Slurpee truck pop-up at the movie premiere in NYC. Movie goers got to sample and guess the flavors of Mr. Mime’s Mystery Slurpee, taste test the exclusive Pikachu-inspired 7-Eleven snacks, and take photos with Pikachu.

Agency: Deutsch
Creative Director: Justin Crawford
Designer/Art Director: Syd Rein
Copywriter: Mason Douglass

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