Scotch is generally a drink saved for special occasions. But why limit the celebration to a few days out of the year?
The Glenlivet is redefining occasion to any day this season because everyday is a reason to celebrate when you have a glass of The Glenlivet and an original point of view. After all, why just show up to the party when you can really be the occasion and seize the season.
The Glenlivet becomes the catalyst for seizing the season in two fifteen-second spots (a November and a December version), social content, and out of home imagery.
Agency: CPB, CPB London
Creative Directors: David Day, Manu Souto Diaz, Gonza Delgado
ACD Copywriter: Meghan Puhr
Senior Art Director: Syd Rein