To kick off out new brand voice, we created a summer s'mores campaign. This s’more season there’s only one marshmallow that’ll make all of your s’dreams come true. Stuffed Puffs! To celebrate the ooey, the gooey, and the chocolate-filled, we created as many s’more creations as we could think of: your classic campfire s’more, a s’miracle s’more, s’mores d’eouvres, skyscraper s’more, s’morigami, and so many s’more! We then shared our delicious creations across connected TV spots, campaign photography, paid and organic social, digital, and out-of-home.
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1905,1085,400,1085/0-0-0/801e792b-7c5c-43dc-ae18-7248904de0fd/1/1/Docu_SP22_S%27mores_Spot_GIFs.gif?fjkss=exp=2037503589~hmac=85130fde9b15b63166f16028f5eea2d21f24370c0576ff5a7bd3a1d6f16b32fd)
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We then followed that brand voice evolution with a visual evolution including a logo update and brand new brand book.
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![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/87532e7d-f858-4837-94ef-1f6ce0ef5080/1/1/SP-Rebrand_Brand-Book_Grid.png?fjkss=exp=2037503589~hmac=ec88bc42ed31344a39d9ce71accbadc6829092e11943a78491a1670461474adf)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/1c7f5050-ceba-4ece-a151-5fa4d54889f9/1/1/SP-Rebrand_Brand-Book_Single-1.png?fjkss=exp=2037503589~hmac=ec88bc42ed31344a39d9ce71accbadc6829092e11943a78491a1670461474adf)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/c6b00a88-4808-43b5-8307-71015fc2bc38/1/1/SP-Rebrand_Brand-Book_Single-2.png?fjkss=exp=2037503589~hmac=ec88bc42ed31344a39d9ce71accbadc6829092e11943a78491a1670461474adf)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/1844b9ef-dc05-4326-ab8b-e7f6123b7832/1/1/SP-Rebrand_Brand-Book_Single-3.png?fjkss=exp=2037503589~hmac=ec88bc42ed31344a39d9ce71accbadc6829092e11943a78491a1670461474adf)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,927,400,927/0-0-0/f625eab3-bdf6-4203-a9f0-b1ba943d1601/1/1/SP-Rebrand_Poster-Trio-1.png?fjkss=exp=2037503589~hmac=5beb21b3fa326e35b1ea2a9e2fec3e46a1463d98f4bd906dcbb9ed453f8139b7)
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Next, we updated and created new the packaging for The OGs and Bites, Stuffed Puffs year-round offerings, as well as their seasonal products.
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,510,400,510/0-0-0/dab088bd-9bde-45a3-aa16-7eee02fadc1a/1/1/SP-Rebrand_Packaging_OGs_Timeline.png?fjkss=exp=2037503589~hmac=8147e9dcb5de62777dfb2a12f965fa4c0606b339d28d62a36e6f78412e10e331)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/13a41a29-392c-4b90-baa6-4c4ac740d3b0/1/1/SP-Rebrand_Packaging_OGs_Timeline-and-Notes.png?fjkss=exp=2037503589~hmac=ec88bc42ed31344a39d9ce71accbadc6829092e11943a78491a1670461474adf)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/217139d9-0247-4d07-a5c0-88661b935f95/1/1/SP-Rebrand_Packaging_OGs_Exploration.png?fjkss=exp=2037503589~hmac=ec88bc42ed31344a39d9ce71accbadc6829092e11943a78491a1670461474adf)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1088,400,1088/0-0-0/ba60817d-8ad9-4e95-976a-11f02799b23f/1/1/SP-Rebrand_Packaing_Bites_Old-New-All.png?fjkss=exp=2037503589~hmac=34581e9a58dffaa8c475b31a334b13766f767606bc346d79277393179d753c30)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1088,400,1088/0-0-0/031868b9-222e-4e50-8c7f-b81b9434fbec/1/1/SP-Rebrand_Packaging_Bites_Exploration.png?fjkss=exp=2037503589~hmac=34581e9a58dffaa8c475b31a334b13766f767606bc346d79277393179d753c30)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/8f49e87c-64a2-452b-8245-44f42535bbbf/1/1/SP-Rebrand_Packaging_Seasonal_Valentine%27s.png?fjkss=exp=2037503589~hmac=ec88bc42ed31344a39d9ce71accbadc6829092e11943a78491a1670461474adf)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/37660d34-9567-43a4-b891-c41260cd9117/1/1/SP-Rebrand_Packaging_Seasonal_Halloween.png?fjkss=exp=2037503589~hmac=ec88bc42ed31344a39d9ce71accbadc6829092e11943a78491a1670461474adf)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/c95f2353-7ca8-47d2-bc39-96fd30083294/1/1/SP-Rebrand_Packaging_Seasonal_Peppermint.png?fjkss=exp=2037503589~hmac=ec88bc42ed31344a39d9ce71accbadc6829092e11943a78491a1670461474adf)
Finally, we launched a new website, redesigned the Amazon store front, created new in-store POS, s'merch, social content, and so much s'more!
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While running the TikTok, @stuffedpuffs gained more than +23,000 followers, views increased by +7,912%, and likes went up by +2,178%.
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Roles
brand identity
art direction
packaging design
platform ideation
script development
copywriting
creative strategy
content creation
print design
web design
Credits
Made in-house at Stuffed Puffs.
Executive Creative Director: Scott Model
Senior Creative: Syd Rein
S’mores Campaign: Scholar & Chris Finn
Photographers: Christ Shintani, Eric Deutsch, Nicolette Horsfield
Illustrator: James Cho