hi, syd rein here! i’m an art director & designer.
On weekdays, you can find me working in marketing/laptop gremlining from my LA-based couch. On weekends, I'm tending to my ever-expanding plant collection, hanging out with my mutt Moseby, and headlining in my own car concert.
After earning a degree in Design/Media Arts and Theater from UCLA, I went into advertising where I’ve worked on clients like Target, 7-Eleven, and The Glenlivet. Before that, I was leading the yearbook staff in high school, creating photoshoots in middle school, photoshopping desktop wallpapers in elementary, and making kitchen crafts in pre-K.
Some other notable roles and skills not included in my resume include: dog wrangler, kid talent stand-in, keeper of keynotes, alliteration aficionado, and hyperbole’s number one fan. My links are below if you'd like to contact me about opportunities, especially if they'll launch my career as momager to Moseby.
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experience
Freelance / 2023
Senior Art Director and Designer
Mattel via JBC, Amazon Home via Movement, Illicit Elixirs,
Chomps via Jam, Capital Bank, Mr. Kate, Challahdad
Stuffed Puffs / 2022–2023
Senior Art Director and Designer
Curiosity / 2021–2022
Senior Art Director
Crispin Porter Bogusky / 2021
Senior Designer and Art Director
Snap Inc. / 2020–2021
Senior Designer via Aquent, contract
Deutsch LA / 2017–2020
Designer and Art Director (b. 2019)
Previously: Designer, Junior Designer
awards & press
BevNet 2023: Illicit Elixirs, Best Packaging / 2023
AdAge, FOX32 Chicago: Stuffed Puffs at Sweets and Snacks Expo / 2022
AdAge, Campaign US, Little Black Book: Curiosity Wonderbox / 2021
CPB: Meet Our New Creatives / 2021
Australian Fashion Film Awards, London Fashion Film Festival, Fashion Film Festival Amsterdam: Musical Chairs / 2021
New Faces New Voices: A Beginner's Guide to Quarantine / 2020
Clio Award, Deadline: 7-Eleven x Detective Pikachu / 2019
Campaign US: H&R Block / 2019
VentureBeat: Target Portal Play, Minecraft / 2018
AdAge: Gather Round, Target Holiday / 2018
AdAge: Target Holiday x The Voice Mashups / 2017
Vice: Kids Should Be Kids, Bruin Consent Coalition / 2015
education
UCLA, Bachelor of Arts, Cum Laude
Design/Media Arts + Theater
skills
Art direction, design, branding, social media, creative strategy, Adobe Creative Suite (Photoshop, Illustrator, Indesign, After Effects, Premiere), Keynote, Google Suite, Capcut
clients
American Airlines
Barbie
Brooks Running
California Milk
Chomps
Dr. Pepper
Fisher-Price
Fruit of the Loom
Garanimals
The Glenlivet
Holland America Line Cruises
Hotels.com
Hulu
H&R Block
Ibotta
Lowe's
Mattel
Mr. Kate
PetSmart
Polly Pocket
Porsche
Proactiv
Snapchat / Snap Inc.
Stuffed Puffs Filled Marshmallows
Taco Bell
Target
Tile
Verizon
Vrbo
7-Eleven + Slurpee
7-Up
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