hi, syd rein here! i’m an art director & designer.


On weekdays, you can find me working in marketing/laptop gremlining from my LA-based couch. On weekends, I'm tending to my ever-expanding plant collection, hanging out with my mutt Moseby, and headlining in my own car concert.

After earning a degree in Design/Media Arts and Theater from UCLA, I went into advertising where I’ve worked on clients like Target, 7-Eleven, and Stuffed Puffs. Before that, I was leading the yearbook staff in high school, creating photoshoots in middle school, photoshopping desktop wallpapers in elementary, and making kitchen crafts in pre-K.

Some other notable roles and skills not included in my resume include: dog wrangler, kid talent stand-in, keeper of keynotes, alliteration aficionado, and hyperbole’s number one fan. My links are below if you'd like to contact me about opportunities, especially if they'll launch my career as momager to Moseby.

 

experience

Freelance / 2023-
Senior Art Director and Designer
Mattel via JBC, Amazon Home via MovementIllicit Elixirs,
Chomps via Slim CreativeCapital BankMr. KateChallahdad

Illicit Elixirs / 2023–2024
Senior Art Director and Designer, Contract

Stuffed Puffs / 2022–2023
Senior Art Director and Designer

Curiosity / 2021–2022
Senior Art Director

Crispin Porter Bogusky / 2021
Senior Designer and Art Director

Snap Inc. / 2020–2021
Senior Designer via Aquent, Contract

Deutsch LA / 2017–2020
Designer and Art Director (b. 2019)
Previously: Designer, Junior Designer

awards & press

BevNet 2023: Illicit Elixirs, Best Packaging / 2023

AdAgeFOX32 Chicago: Stuffed Puffs at Sweets and Snacks Expo / 2022

AdAgeCampaign USLittle Black Book: Curiosity Wonderbox / 2021

CPB: Meet Our New Creatives / 2021

Australian Fashion Film AwardsLondon Fashion Film FestivalFashion Film Festival Amsterdam: Musical Chairs / 2021

New Faces New Voices: A Beginner's Guide to Quarantine / 2020

Clio AwardDeadline: 7-Eleven x Detective Pikachu / 2019

Campaign US: H&R Block / 2019

VentureBeat: Target Portal Play, Minecraft / 2018

AdAge: Gather Round, Target Holiday / 2018

AdAge: Target Holiday x The Voice Mashups / 2017

Vice: Kids Should Be Kids, Bruin Consent Coalition / 2015

education

UCLA, Bachelor of Arts, Cum Laude 2017
Design/Media Arts + Theater

skills

Art direction, design, branding, social media, creative strategy, Adobe Creative Suite (Photoshop, Illustrator, Indesign, After Effects, Premiere), Keynote, Google Suite, Capcut

clients

American Airlines
Barbie
Brooks Running
California Milk
Chomps
Dr. Pepper
Fisher-Price
Fruit of the Loom
Garanimals
The Glenlivet
Holland America Line Cruises
Hotels.com
Hulu
H&R Block
Ibotta
Lowe's
Mattel
Mr. Kate
PetSmart
Polly Pocket
Porsche
Proactiv
Snapchat / Snap Inc.
Stuffed Puffs Filled Marshmallows
Taco Bell
Target
Tile
Verizon
Vrbo
7-Eleven + Slurpee
7-Up

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