Target Art Class
An interactive event at the West Hollywood Target in celebration of the Art Class Fall Semester 2017 Collection launch. This event served to inspire kids to create one-of-a kind expressions that reflect their unique personality and point of view. This idea came to life through a series of illustrated coloring book walls, tote bag customization station, interactive lookbooks, branded sweets and treats, brand ambassador tees, and signage. Guests were also invited to see performances from, and meet the co-designers of the Fall Collection.
Agency: Deutsch LA
Art Directors: Chelsea Ontiveros, Rocio Alvarado
Design Director: Greta Mantooth
Copywriter: Rocio Urena
Production: Conor Adler, Steven Frailey, Shacole Hamlett