You don’t have to have a campfire to taste s’mores. You don’t need a birthday party to have a party of flavor. You don’t have to go to school to enjoy an after-school snack. And it doesn’t have to be breakfast time to enjoy your favorite cereal.
In this campaign, we invited consumers to teleport to a world of flavor with just one (big) bite. Spanning across video, photography, social, digital, e-commerce, influencer media, and PR gifting, this work grew awareness, drove sales, and created cravings for these filled and coated marshmallow creations.
Made in house at Stuffed Puffs.
Executive Creative Director: Scott Model
Senior Creative: Syd Rein
Stills Photographers: Eric Deutsch, Nicolette Horsfield
Video Director: Mahnoor Euceph
Video Editor: Malcolm R Garvey
Video Music: Bret Paddock, Ryan Nealon
Video Talent: James Brown III, Abby Coryell