We bring the sets, you bring the story.
A social and digital campaign for Target in partnership with The LEGO Movie 2, Minecraft, Nella the Princess Knight, L.O.L. Surprise Dolls, and Ralph Breaks the Internet.
Roles
graphic design
set design
art direction
shot list development
casting
post-production
Credits
Agency: Deutsch LA
Photographer: JUCO
Set Build: Dustin Ruegger (The LEGO Movie 2, LOL Surprise Dolls, Ralph Breaks the Internet), and Dane Johnson (Minecraft, Nella)
Creative Director: Greta Mantooth
Senior Art Director: David Mugford
Designer: Syd Rein
Art Director: Jessie Kemmerling
Copywriter: Caroline Gallalee
Producers: Jasmine Sarbaz, Samantha Rockman
