We bring the sets, you bring the story.
A social and digital campaign for Target in partnership with The LEGO Movie 2, Minecraft, Nella the Princess Knight, L.O.L. Surprise Dolls, and Ralph Breaks the Internet.
shot list development
Agency: Deutsch LA
Set Build: Dustin Ruegger (The LEGO Movie 2, LOL Surprise Dolls, Ralph Breaks the Internet), and Dane Johnson (Minecraft, Nella)
Creative Director: Greta Mantooth
Senior Art Director: David Mugford
Designer: Syd Rein
Art Director: Jessie Kemmerling
Copywriter: Caroline Gallalee
Producers: Jasmine Sarbaz, Samantha Rockman