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We bring the sets, you bring the story.
A social and digital campaign for Target in partnership with The LEGO Movie 2, Minecraft, Nella the Princess Knight, L.O.L. Surprise Dolls, and Ralph Breaks the Internet.
The LEGO Movie 2
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![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1854,1080,400,1080/0-0-0/16f5a6c6-a7bf-4d75-9682-e4bc36dcf630/1/1/LM2_single_img_moon_beaming.jpg?fjkss=exp=2037503716~hmac=be1b042b9b41b38fc076a7fb6ee80aba0d2afcf32d384f270a58f392e366f349)
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Minecraft
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1280,400,1280/0-0-0/cd049ee6-ab54-44f2-98ec-7f11e1013200/1/1/Isaiah_Vinyl.jpg?fjkss=exp=2037503716~hmac=bb49980b2755954fb29f78b03660d756ed3167dd40ea9c10bea69bd67e73d3a7)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,2357,1401,400,1401/0-0-0/6861e544-5d06-46f2-863d-3464045c2a45/1/1/Licensing_Q3_Minecraft_carousel_toys.jpg?fjkss=exp=2037503716~hmac=6fd7eab9b10a3ef65fbdd8fe157d602f120236388988e65b12a2a177dc1d7713)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1280,400,1280/0-0-0/254e125e-3539-4a0f-ae09-9c770a3ff75f/1/1/Licensing_Q3_Minecraft_PJ_Moment.jpg?fjkss=exp=2037503716~hmac=bb49980b2755954fb29f78b03660d756ed3167dd40ea9c10bea69bd67e73d3a7)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1765,1002,400,1002/0-0-0/a01e7acc-5832-4826-b9bf-2a3b4119b23c/1/1/Licensing_Q3_Minecraft_minecraft_banners.jpg?fjkss=exp=2037503716~hmac=3d30c788a9805d5cb3d4459dc26899e700e61668c698f59dbb810d11f9250d1d)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1141,400,1141/0-0-0/072891ec-0c7c-4c6e-82fb-520bf9d4e629/1/1/Minecraft_Carousel-GIF.gif?fjkss=exp=2037503716~hmac=ea2e4b84db0b038d81d35a5596334ed6b4fe67a6533276a2c959438e4f239ddb)
Nella the Princess Knight
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,3966,2231,400,2231/0-0-0/a734323f-80d2-4521-84da-dab88a3f1ff5/1/1/piggyback.jpg?fjkss=exp=2037503716~hmac=ba72b572c157e5e1fef6c41459b1684099d5f129a3f51ff0c9a4a5f3e0054f56)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,2873,1401,400,1401/0-0-0/1ef1a19b-2816-469b-b0d5-9652dfe2dfe7/1/1/Licensing_Q3_Docu_images_2up.jpg?fjkss=exp=2037503716~hmac=e2bceff9e85c6644c10da17cc79d37f3292ebf464eda84ea055c74fe3433f844)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,2343,1401,400,1401/0-0-0/d815211d-41ca-4e4a-a085-0e4cba3a2a55/1/1/IG-Story-GIFs.gif?fjkss=exp=2037503716~hmac=0f1ed6dabc3eb5e4c5d61a52cf1c714b8e2b14891275c723065d8681ea55ca23)
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L.O.L. Surprise Dolls
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,2859,1400,400,1400/0-0-0/48c9dd07-6995-42bf-bdc0-d77e4959c58b/1/1/Licensing_Q3_LOL_Dolls_LOL_images_2up.jpg?fjkss=exp=2037503716~hmac=5cecfbd318e61a4d941d331c87dd2106de42710b8e59f2d1f4bd965ee805d0c7)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,2343,1401,400,1401/0-0-0/38df1adc-d2ab-49a1-be02-623ebbbd0622/1/1/Licensing_Q3_LOL-Dolls_IG-Stories.gif?fjkss=exp=2037503716~hmac=0f1ed6dabc3eb5e4c5d61a52cf1c714b8e2b14891275c723065d8681ea55ca23)
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![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1200,628,400,628/0-0-0/15fdf80b-5cb5-4d2f-9f23-d4f1b7bc8dcd/1/1/FB-Collection-3_Glitteratti.gif?fjkss=exp=2037503716~hmac=761596916bba41452816db424232e0d4343c79b617076bb3cb349b304527cc2d)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,2860,1401,400,1401/0-0-0/a4083098-3163-4601-9d50-85b04d21424d/1/1/Licensing_Q3_LOL_Dolls_LOL_carousel_roleplay.jpg?fjkss=exp=2037503716~hmac=ce2b8f91f404d57e4fbfd70b52f95d4f476253b7aa7ff133c7191208445c4224)
Ralph Breaks the Internet
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,2116,1400,400,1400/0-0-0/b7e993d4-443b-4a2b-92a9-a599750ba09d/1/1/Licensing_Q3_Docu_rbti_header.jpg?fjkss=exp=2037503716~hmac=65075b9dce21ca806967c644878f30b2129744815f649ab7c4dc9f20cc826078)
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Roles
graphic design
set design
art direction
shot list development
casting
post-production
Credits
Agency: Deutsch LA
Photographer: JUCO
Set Build: Dustin Ruegger (The LEGO Movie 2, LOL Surprise Dolls, Ralph Breaks the Internet), and Dane Johnson (Minecraft, Nella)
Creative Director: Greta Mantooth
Senior Art Director: David Mugford
Designer: Syd Rein
Art Director: Jessie Kemmerling
Copywriter: Caroline Gallalee
Producers: Jasmine Sarbaz, Samantha Rockman
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/ec637b80-cb67-49cd-bb6b-d15e23f8a04b/1/1/Group_Shot_GIF.gif?fjkss=exp=2037503716~hmac=51ea2055a9261b83a458dc16a7200eee8799bb47a31aec96ee3793dea228b82c)