Pop Goes the Holiday was Deutsch's 2017 celebration of pop art with a holiday twist. In collaboration with set designer Vance Lorenzini, we transformed a soundstage into a pop art wonderland featuring interactive photo booths, a #DogsofDeutsch art installation, a VW tire tree, and more.
Agency: Deutsch LA
Chief Creative Officer: Pete Favat
Design Direction: Nathan Iverson, Rick Granados, Greta Mantooth
Designers: Syd Rein, Karen Pham
Set Builds: Vance Lorenzini
Production: Acacia May, Alexa Hong