A campaign to celebrate the launch of Target-exclusive products for Mickey's 90th birthday. We created digital and social assets, as well as transforming the bollards outside of Target stores.
Roles
ideation
design
casting
on-set art direction
post-production
Credits
Agency: Deutsch LA
Photographer: JUCO
Executive Creative Director: Jorge Calleja
Design Director: Greta Mantooth
Designers: Karen Pham, Syd Rein
Copywriter: Rocio Urena