![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/2944813e-19bc-4c61-a6c9-0b6c45dacadf/1/1/Docu_Starco_Whipshots_all_dds.jpg?fjkss=exp=2037497099~hmac=260a718b88666ac82ea3606af44698a0627db0bbe2834d92c0c5d909a37a1d48)
Whipshots: Vodka-Infused Whipped Cream
Whipshots is the world’s first shelf-stable, alcoholic whipped cream. Available in 13 flavors, Whipshots is a versatile product: top off a dessert or squeeze right into a shot glass; enjoy it at a Vegas nightclub or Thursday night book club. Found in the alcohol aisle of grocery stores, the packaging design of this product is seeks to stand out while retaining a sophistication and sexiness. As this is a unique product, the semi-opaque cap prominently displays the nozzle, which is key in communicating “whipped cream.”
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/0de60f0d-86a1-4daf-a6ac-92d424915fc8/1/1/Docu_Starco_Whipshots_research_v2.jpg?fjkss=exp=2037497099~hmac=260a718b88666ac82ea3606af44698a0627db0bbe2834d92c0c5d909a37a1d48)
Research
The ask for this project was to create the brand identity for Whipshots, beginning with packaging and later expanding to digital and experiential spaces. During the research phase, I immersed myself in the world of whipped cream, shots, and Whipshots by researching textures, smells, sounds, sights, and tastes. This started on paper with word-maps and moodboards, but soon got to the fun part of playing with the product to see what creations can be made with Whipshots.
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1080,608,400,608/0-0-0/2c54287b-7078-43aa-93ff-7409069845db/1/1/Whipshots_011520_Venn-Diagram-GIF-1080.gif?fjkss=exp=2037497099~hmac=5c15347bf367654f9db87f9c0c378ed1678c5c2b08792445267ba3ecbc02c54f)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/531419dd-6890-435a-9078-f3a62fc44820/1/1/Docu_Starco_Whipshots_texture_palettes.jpg?fjkss=exp=2037497099~hmac=260a718b88666ac82ea3606af44698a0627db0bbe2834d92c0c5d909a37a1d48)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/4a60f782-157e-47ad-93e4-652f0c18e59a/1/1/Docu_Starco_Whipshots_whipped_W.jpg?fjkss=exp=2037497099~hmac=260a718b88666ac82ea3606af44698a0627db0bbe2834d92c0c5d909a37a1d48)
Direction 1: Soirée
Leaning into the nightlife side of Whipshots, this direction is sleek, sophisticated, and confident. The logo is whimsical yet mature and combines the shape of a whipped cream nozzle, shot glass, and the letter W. The bottle itself is gold with a printed wrap, ensuring that the color communicates flavor, while retaining a smooth gold gradient.
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/6733fc7f-1875-4406-b36b-55e4b7d7eb5c/1/1/Docu_Starco_Whipshots_dd1_packaging.jpg?fjkss=exp=2037497099~hmac=260a718b88666ac82ea3606af44698a0627db0bbe2834d92c0c5d909a37a1d48)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/0777effd-5853-47a6-86a5-9184d6680618/1/1/Docu_Starco_Whipshots_dd1_deck.jpg?fjkss=exp=2037497099~hmac=260a718b88666ac82ea3606af44698a0627db0bbe2834d92c0c5d909a37a1d48)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1080,608,400,608/0-0-0/f8651e04-848b-419a-9477-f2c45ac1ab71/1/1/Whipshots_011520_DD1_Logo-Anim-GIF-1080.gif?fjkss=exp=2037497099~hmac=5c15347bf367654f9db87f9c0c378ed1678c5c2b08792445267ba3ecbc02c54f)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/fe465bc9-bc08-4bcc-acb6-cd0a6e5d3ecf/1/1/Docu_Starco_Whipshots_dd1_hand.jpg?fjkss=exp=2037497099~hmac=260a718b88666ac82ea3606af44698a0627db0bbe2834d92c0c5d909a37a1d48)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/aac51b13-d676-4f0c-9f8f-ec4646b96784/1/1/Docu_Starco_Whipshots_mood.jpg?fjkss=exp=2037497099~hmac=260a718b88666ac82ea3606af44698a0627db0bbe2834d92c0c5d909a37a1d48)
Direction 2: Celebration
This direction leans into the playful and festive side of Whipshots. Each bottle quickly communicates the flavor cue with color as well as hand-drawn, fine-line, gold-foiled illustrations. The logo is elevated but quirky, featuring a loopy “w” that is inspired by whipped cream swirls. There are two versions of this logo–inline and stacked–to accommodate placements across products and platforms.
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/a69dd88c-b99f-4467-91ba-7327250a5907/1/1/Docu_Starco_Whipshots_dd2_packaging.jpg?fjkss=exp=2037497099~hmac=260a718b88666ac82ea3606af44698a0627db0bbe2834d92c0c5d909a37a1d48)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/7f467d46-e058-4acd-8cc2-dc4887b25717/1/1/Docu_Starco_Whipshots_dd2_deck.jpg?fjkss=exp=2037497099~hmac=260a718b88666ac82ea3606af44698a0627db0bbe2834d92c0c5d909a37a1d48)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1080,608,400,608/0-0-0/dfca4f16-837f-4e8d-b192-bdf0d4522376/1/1/Whipshots_011520_DD2_Logo-Anim-GIF-1080.gif?fjkss=exp=2037497099~hmac=5c15347bf367654f9db87f9c0c378ed1678c5c2b08792445267ba3ecbc02c54f)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/d32d5a5f-8f79-49ff-9cb2-c483a808edaa/1/1/Docu_Starco_Whipshots_dd2_hand.jpg?fjkss=exp=2037497099~hmac=260a718b88666ac82ea3606af44698a0627db0bbe2834d92c0c5d909a37a1d48)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/f103c656-c43f-408c-a2a1-cf6d9d9ac7fe/1/1/Docu_Starco_Whipshots_dd2_mood.jpg?fjkss=exp=2037497099~hmac=260a718b88666ac82ea3606af44698a0627db0bbe2834d92c0c5d909a37a1d48)
This project was done as an exploratory rebrand for Whipshots, under the Starco Group.
Roles
logo design
brand identity
packaging design
product design
illustration
Credits
Agency: Deutsch LA
Head of Design: Adhemas Batista
Designer: Syd Rein