"Fall" is singer-songwriter Francis Karel's second single. For the cover art for the song and additional acoustic version, I wanted to create vignettes/windows into elements of Francis' journey that the lyrics are describing on. Each container visually nods to looking at clouds through the window of a plane. The title treatment creates a sense of motion and momentum that both mimics the word "Fall,” the story of the song, and Francis’ rising career. The main cover includes imagery from the skylines of Los Angeles and Jakarta, and the acoustic version features maps of Los Angeles and Jakarta coasts.
Cover Art: Syd Rein
Photography: Sam Fisher, Harmen Jelle van Mourik, Josh Saldana, Tusik Only