![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,3643,2429,400,2429/0-0-0/7f78e420-ad3f-45ff-9ff0-a524a825357e/1/1/Target_Easter_Book0245.jpg?fjkss=exp=2037503648~hmac=b8d0d045828e99ad587a21fcb4cd8b3e6128290f006601925035ee07c3905a55)
A visual exploration of Easter through a Target lens. This book later served as the visual guide for the Target Easter 2018 campaign.
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,2100,481,400,481/0-0-0/d12a9ac1-a6b8-4d8f-b93c-2b29d7636173/1/1/Easter_Docu_cover_quad.jpg?fjkss=exp=2037503648~hmac=4127972ba286efd76dc554745f82e57e87e10a2acc0a6f601b321392d5a9af4c)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,1920,1080,400,1080/0-0-0/0b528364-8360-4902-b4b0-0c7672dd3bbf/1/1/Easter-book-GIF.gif?fjkss=exp=2037503648~hmac=45b1b8debc02202534e1b5825559016099bc509203977ac5cd223084a43b9753)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,3283,1847,400,1847/0-0-0/0655d4fa-87e8-4030-ab00-58775223d1b1/1/1/Target_Easter_Book0178.jpg?fjkss=exp=2037503648~hmac=7c0062f0df3917d35c964d85a396a10e64d845983a52af677b7259042e6980ab)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,3966,2231,400,2231/0-0-0/f5ba3391-6cb2-48e5-97f2-bd5fc9be34a6/1/1/Target_Easter_Book0188.jpg?fjkss=exp=2037503648~hmac=b5b4ac02d8729b5512bfa2aada9e8268dbe7c91998c2a611d0abe8981595cff1)
![](https://format.creatorcdn.com/670a5256-6d15-4785-a673-2dcb2906ed6a/0/0/0/0,0,3249,1828,400,1828/0-0-0/1fc78387-4909-4af0-a27b-683a0130d102/1/1/Target_Easter_Book0197.jpg?fjkss=exp=2037503648~hmac=459109924d45809ee04c5edacdb2573cc2530d5a77171b754c43bb285075bdde)
Roles
graphic design
book design
book production
prop styling
Credits
Agency: Deutsch LA
Executive Creative Director: Jorge Calleja
Design Director: Greta Mantooth
Designers: Karen Pham, Syd Rein
Copywriter: Catherine Ogletree
Production: Daniel Sweeney